Consumer Driven Healthcare
by guest author 
Brian McLaughlin, President and CEO
Granite Group Benefits, LLC

 

The rising cost of health insurance, fueled by increases in medical costs and higher utilization rates, has employers of all sizes taking a hard look at which employee benefits to offer and how best to deliver health care benefits to their employees. 

Over the past few years, employers have been increasing employee contributions at annual enrollment and increasing employee cost-sharing in the plan design.  These changes have a financial impact on the overall covered population and an even stronger impact on those who use the plan most frequently. 

The health care financing system misleads us into believing that a physician office visit costs $10 or $15, an Emergency Room visit $50, and a hospital stay no more than $500, when the real prices are many multiples of the price tags seen by the consumer.  In many of the "consumer-driven" models being introduced today, patients are exposed to and must pay the real prices for these services. 

For example, an employer purchases a PPO plan with a $1,000 individual deductible and $2,000 family deductible; the employer funds a health care account for each employee with $500 for those with individual coverage and $1,000 for those with family coverage; employees and dependents use the funds in the account to pay for covered medical services until the funds are gone; then employees pay for services from their own pocket until the deductible is satisfied; finally, the PPO coverage kicks in to pay medical costs for the remainder of the year.  Employers and benefit administrators agree that employee education and communication will be critical to the success of these kinds of consumer-driven health plans.

In New Hampshire, CIGNA HealthCare, Anthem Blue Cross and Blue Shield, and Harvard Pilgrim Health Care have announced that they will be introducing consumer-driven plan options in 2005. 

In the meantime, at Granite Group Benefits we are helping employers of all sizes determine the level of benefits they can afford to offer, competitive contribution levels in their industry, the best funding arrangement, and the best carrier/administrator for their location and situation so that they may continue to attract, retain and reward their employees.  


Brian McLaughlin is President, CEO and Founder of Granite Group Benefits, Inc., an employee benefits company based in Manchester, New Hampshire.